Artifice and nature, tradition and innovation, design and color. Born in 2009, Ethimo is a young, fast-moving reality which has the luck to rely on a 30-year history and expertise. A family business which has always succeeded in reinventing itself, becoming a leading name in the world of outdoors, furnishing with simplicity and elegance any space in both private and contract sectors.
The history begins in the late '70s, with an exciting venture which led to the creation of a new culture of living the outdoors, conceived as the natural extension of the indoors. The great importance given to nature and its elements gave birth to the creation, in 1993, of the “Moutan Botanical Center”, an extraordinary 14-hectare garden situated right in the centre of Italy, immersed in the beautiful countryside.
The 250.000 peonies' blossom started to allure visitants from all over the world, that's the reason why some pieces of furniture were placed to decorate spaces where people could relax and enjoy the peace of the spot. The unexpected success those pieces gathered gave birth to the very first Ethimo collection: chairs, tables, benches and parasols inspired by the colors of peonies, conceived to furnish some areas of the garden. All these conditions were crucial for the foundation of Ethimo, a brilliant and creative company, which brings worldwide the “Italian style for outdoor living” through its know-how.