POINT’s century-long history is the product of passion for design, an innovative and international vision, and tireless quests for excellence in the quality of its products.
In his workshop, founded in Gata de Gorgos (Alicante) in 1920, José Pons Pedro started an exciting project where he put to use his passion and the knowledge of wicker weaving he’d learned in Argentina. This artisan work with an international outlook slowly became a philosophy of life from early in POINT’s history.
POINT has always stood out for its emphasis on design as a badge of identity and the driving force behind the brand’s growth. The second generation brought the company the technical expertise of master craftsmen in the hand weaving of rattan.
In the ‘50s, the vision of Juan Bautista Pons, son of the founder, led the company to undertake a strategic international expansion. In addition to exporting its products, it also set up its own production plant in the United States to be closer to the market.
The ‘70s were distinguished by the creativity of the designer and artist Gabriel Pons, who refined and modernised the production of rattan furniture and grew to be a leading force in Valencian design over the decade.
Aesthetic and functional design enabled POINT to consolidate its position in the international markets where its products had already penetrated. Design brought a qualitative leap forward in its products. A more open and innovative approach was taken towards.
Design brought a qualitative leap forward in its products. A more open and innovative approach was taken towards colour and upholstery, and the incorporation of new materials.